Transforming the plant shopping experience at World Farm nursery.




CATEGORIES

UX Design
UI Design
Service Design

MY ROLE 

User Research, Usability Testing,
Art Direction, Prototyping

TEAM

Team of three with two other amazing graphic designers —
Izzat Rahmat and Lynn Wong

DELIVERABLES

Wayfinding System, Digital Kiosk, Printed List, Receipt & Mobile App

TOOLS

Figma, Adobe Illustrator & After Effects







PROJECT

To improve plant shopping experience in World Farm nursery (primarily for tech-savvy millennials) and, in return, increase customer satisfaction that leads to customer retention.





METHODOLOGIES








BACKGROUND




OUR CHOSEN NURSERY:
WORLD FARM

With 39 years of experience in the industry, World Farm believes in digital solutions and they constantly improve in their process and procedures.


OUR TARGET AUDIENCE:
TECH-SAVVY MILLENNIALS

Purchasing house plants is a therapeutic way of bringing nature into homes, with various health benefits becoming widely recognised.











THE PROBLEM



SYNTHESISING RESEARCH

From our User Research and Contextual Inquiry, we discovered the problems both Millennials and World Farm nursery face at three different stages

1. Before Purchase     2. Locating Plants     3. After purchasing plants



CUSTOMER JOURNEY MAP (USER PERSONAS’ PAINPOINTS)







THE SOLUTION



DIGITAL SOLUTION TO RESOLVE THE PERSONAS’ PAIN-POINTS




KIOSK

WHY KIOSK?

  • To increase efficiency in physical store
  • To provide better and consistent assistance to users with curated content for selection
  • Exclusive to World Farm customers

KEY FEATURES

1. Filter by categories and plant requirements
2. Explore suitable plants based on lifestyle needs
    and plant benefits
3. Search and locate


MOBILE APP

WHY APP?

  • To engage with customers after their purchase 
  • To provide customers easy and convenient access to information about their plants
  • Exclusive to World Farm customers

KEY FEATURES

1. Learn about your plant and its growth stages
2. Set notifications
3. View recommended plants
4. Future: Marketplace & Forum







DESIGN DELIVERABLES









1 
WAYFINDING TO THE KIOSK IN WORLD FARM







2
USE THE KIOSK TO SELECT YOUR PLANT AND
PRINT YOUR PLANT LIST


VIEW PROTOTYPE

KIOSK PATH #1

‘Selected based on categories’


KIOSK PATH #2

‘Selected based on lifestyle needs’








3
WAYFINDING TO PLANTS

Users can locate plants by referring the plant list to the revamped wayfinding map.






4
PURCHASE RECEIPT

Users will be prompted to download ‘World Farm’ app at the counter, and the exclusive four-digit code with information about their plants will be on the receipt.


         



5
MOBILE APP

Users will be can insert the four digit code in the app learn more about their plants. We also intend to implement ‘Marketplace’ and ‘Forum’ in the future.

VIEW PROTOTYPE


          





TO READ MORE ABOUT THE ENTIRE PROCESS, GRAB A CUP OF COFFEE AND 
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Mark