Hi there, I’m Madeline.
I’m a UI/UX designer based
I craft user-centric and holistic experiences by approaching the problem from both analytical and conceptual perspectives.
Prior to my UX design stint at General Assembly Singapore, I was a graphic designer trained in London with three years of working experience in branding agencies. I employ a storytelling approach to communicate crafted design solutions backed by brand strategies.
My community of practice in my final year of university was ‘Experimental Processes and Practises', which investigated and demonstrated different ways of communicating, living and working. This enabled me to hone my conceptual thinking and explore design beyond design by engaging in experimental forms of methodologies.
On days when I’m not slogging away on my computer, I enjoy pottery and cooking. I also like ogling at good typography, architecture, functional design systems and cute doggos.
For coffee, commissions or collaborations,